Green Revolution

Etnik

“Green revolution”, created for Prologis, is entirely about nature and the importance of the change taking place in the world to protect the planet and raise awareness of its energy, economic and social possibilities. This is a recurring theme in ETNIK’s work and is often represented in the opposition between urban landscapes and nature. The latter often tries to reclaim its space. In this project we can see the artist’s “green revolution” in the graphic choice and in the dualism between geometric shapes representing the city (i.e. architecture, the hand of man on the environment) and nature.
The desire of nature to take its space back is emphasized by the presence of vertical gardens which not only make the duality between nature and the city real but also help present nature as the true protagonist of the wall. Vertical gardens in continuity with the green area on the horizontal plane in front of the wall itself. The work is completed by the key words representing this work: “Future change”, “Change through innovation” and “Integrity”, but also “Courage”. These were the starting point for the project.
It is possible to read this work of art on three levels:
The first is more descriptive thanks to the natural elements that are immediately recognizable by the visitor. The pictorial work integrates and plays with the real green in a single homogeneous composition.
The second lies in the semi-abstract composition of architectural volumes, a well-studied pictorial color scheme arranged in the painting to give different inputs and sensations designed to highlight the most important forms. The composition envisages a dualism between natural forms and geometric solids, underlining the theme of the CITY – dear to the artist – as the playground of urban art. But also a place where man mainly moves and the space that greenery or nature finds in it, referring also to certain types of utopian architecture. This allows ETNIK to articulate his “Green” message and to represent it in two different dimensions: the abstract and the surreal.
The third, deeper and at first glance more complicated level of interpretation is the true reference to the origins of writing, that is, the stylistic elaboration of its lettering within the composition. This makes it a very articulate work from the first reading stage and completes it by including the stylistic key as well as the concept and description of the themes.
The lettering in ETNIK’s creative process becomes the mass of volumes symbolizing the Urban part of the composition, a way of describing the city by painting it on the city itself, an Escher-like game which places his work in an abstract area of the art scene.

ETNIK

Born in Stockholm, the artist lives and works in Turin. Active in the graffiti writing scene since the early ’90s, he has always sought a new way to overcome the classical limits of the discipline, taking mural painting to new heights, also conceiving and organizing events that have brought together the best artists on the European scene.
The transformation of the letters that make up his name into geometric masses is the starting point on which he constructs architectural modules that violently intersect on opposite planes and disorienting points of view to represent an increasingly constrictive concrete and an increasingly precarious EQUILIBRIUM in our daily lives. Urban agglomerations and natural elements floating in an undefined space, in which the contradictions of the urban spaces we live in are present. This way of representing the CITY, critiquing its urban dynamics, is closely related to the artist’s different approaches to painting as well as sculpture and installation, making him an authoritative witness of his time, an experimenter and innovator of lettering.

“Green revolution”, created for Prologis, is entirely about nature and the importance of the change taking place in the world to protect the planet and raise awareness of its energy, economic and social possibilities. This is a recurring theme in ETNIK’s work and is often represented in the opposition between urban landscapes and nature. The latter often tries to reclaim its space. In this project we can see the artist’s “green revolution” in the graphic choice and in the dualism between geometric shapes representing the city (i.e. architecture, the hand of man on the environment) and nature.
The desire of nature to take its space back is emphasized by the presence of vertical gardens which not only make the duality between nature and the city real but also help present nature as the true protagonist of the wall. Vertical gardens in continuity with the green area on the horizontal plane in front of the wall itself. The work is completed by the key words representing this work: “Future change”, “Change through innovation” and “Integrity”, but also “Courage”. These were the starting point for the project.
It is possible to read this work of art on three levels:
The first is more descriptive thanks to the natural elements that are immediately recognizable by the visitor. The pictorial work integrates and plays with the real green in a single homogeneous composition.
The second lies in the semi-abstract composition of architectural volumes, a well-studied pictorial color scheme arranged in the painting to give different inputs and sensations designed to highlight the most important forms. The composition envisages a dualism between natural forms and geometric solids, underlining the theme of the CITY – dear to the artist – as the playground of urban art. But also a place where man mainly moves and the space that greenery or nature finds in it, referring also to certain types of utopian architecture. This allows ETNIK to articulate his “Green” message and to represent it in two different dimensions: the abstract and the surreal.
The third, deeper and at first glance more complicated level of interpretation is the true reference to the origins of writing, that is, the stylistic elaboration of its lettering within the composition. This makes it a very articulate work from the first reading stage and completes it by including the stylistic key as well as the concept and description of the themes.
The lettering in ETNIK’s creative process becomes the mass of volumes symbolizing the Urban part of the composition, a way of describing the city by painting it on the city itself, an Escher-like game which places his work in an abstract area of the art scene.

ETNIK

Born in Stockholm, the artist lives and works in Turin. Active in the graffiti writing scene since the early ’90s, he has always sought a new way to overcome the classical limits of the discipline, taking mural painting to new heights, also conceiving and organizing events that have brought together the best artists on the European scene.
The transformation of the letters that make up his name into geometric masses is the starting point on which he constructs architectural modules that violently intersect on opposite planes and disorienting points of view to represent an increasingly constrictive concrete and an increasingly precarious EQUILIBRIUM in our daily lives. Urban agglomerations and natural elements floating in an undefined space, in which the contradictions of the urban spaces we live in are present. This way of representing the CITY, critiquing its urban dynamics, is closely related to the artist’s different approaches to painting as well as sculpture and installation, making him an authoritative witness of his time, an experimenter and innovator of lettering.

Privacy Policy Cookie Policy