Sphere N°4

Dado

This work, “Sfera N°4” set in the Romentino Park, takes its inspiration from the words, “CUSTOMER CENTRICITY”, “CHANGE THROUGH INNOVATION”, “CULTURE & TALENT”, and “INTEGRITY”.

Evolve, modify and grow with both strength and consistency; unleashing from monotony innovative ideas and fresh visions. Creativity is released by the distinctive decorative feature that Prologis employs to identify each building structure: A green line extending along each of the walls. Determining to start from such a distinctive trait means casting forth from a lively and dynamic core, while at the same time, offering a new point of view, one brought on by change.

It’s a clear reference to all those series of consecutive actions that, if taken, allow one to affect change: Amidst a virtual vortex of ideas and actions, which, if carefully followed according to a logical plan, can in turn result in tangible and undeniable positive outcomes.

Dado

Alessandro Ferri, known as Dado, is an artist born in 1975 in Bologna, the town he still lives and works in today. Dado is considered one of the precursors of writing in Italy and is one of the founders of the historic Bologna-based crew, SPA. In his over 25-year career, he has developed significant ties to a whole host of internationally acclaimed writers and artists.

Dado’s work is infused with a certain polyhedric versatility; one that has always served as a springboard for experimentation – extending from writing to sculpture to his contemporary art installations. Dado distinguishes himself for the purposeful theoretical approach he applies to his means of expression, as can be seen here in his study of the title of the piece, Sphere number 4.

For Dado, writing represents a rigorous artistic discipline which gets expressed through a primarily iconic lexicon, stemming from his consistent drive toward expressing his unique style.

His art is marked by solid, geometrical labyrinths and bright intersecting layers of airy and harmonic proportions.
In his works, letters appear as if musical notes alongside the treble staff, with bright bands seemingly sound waves emanating off a music score.

Dado’s style seems decidedly “Italianate” in style – an approach tending toward a rational analysis of technique. His virtuosity allows you to perceive a natural tension toward introspection of the graphic elements; a common feature of Italian art of yesteryear right up until today.

From a theorical perspective, ‘writing’ acts as the through line from representation to communication: Writers, leaving their mark on a wall, a bus or a train, deliver their work directly to that linguistic system of inter-relationships that in some way contributes to the urban tapestry. The work makes direct contact within a wider framework that encompasses both an intimate and synthetic usage of the space by any single spectator.

This work, “Sfera N°4” set in the Romentino Park, takes its inspiration from the words, “CUSTOMER CENTRICITY”, “CHANGE THROUGH INNOVATION”, “CULTURE & TALENT”, and “INTEGRITY”.

Evolve, modify and grow with both strength and consistency; unleashing from monotony innovative ideas and fresh visions. Creativity is released by the distinctive decorative feature that Prologis employs to identify each building structure: A green line extending along each of the walls. Determining to start from such a distinctive trait means casting forth from a lively and dynamic core, while at the same time, offering a new point of view, one brought on by change.

It’s a clear reference to all those series of consecutive actions that, if taken, allow one to affect change: Amidst a virtual vortex of ideas and actions, which, if carefully followed according to a logical plan, can in turn result in tangible and undeniable positive outcomes.

Dado

Alessandro Ferri, known as Dado, is an artist born in 1975 in Bologna, the town he still lives and works in today. Dado is considered one of the precursors of writing in Italy and is one of the founders of the historic Bologna-based crew, SPA. In his over 25-year career, he has developed significant ties to a whole host of internationally acclaimed writers and artists.

Dado’s work is infused with a certain polyhedric versatility; one that has always served as a springboard for experimentation – extending from writing to sculpture to his contemporary art installations. Dado distinguishes himself for the purposeful theoretical approach he applies to his means of expression, as can be seen here in his study of the title of the piece, Sphere number 4.

For Dado, writing represents a rigorous artistic discipline which gets expressed through a primarily iconic lexicon, stemming from his consistent drive toward expressing his unique style.

His art is marked by solid, geometrical labyrinths and bright intersecting layers of airy and harmonic proportions.
In his works, letters appear as if musical notes alongside the treble staff, with bright bands seemingly sound waves emanating off a music score.

Dado’s style seems decidedly “Italianate” in style – an approach tending toward a rational analysis of technique. His virtuosity allows you to perceive a natural tension toward introspection of the graphic elements; a common feature of Italian art of yesteryear right up until today.

From a theorical perspective, ‘writing’ acts as the through line from representation to communication: Writers, leaving their mark on a wall, a bus or a train, deliver their work directly to that linguistic system of inter-relationships that in some way contributes to the urban tapestry. The work makes direct contact within a wider framework that encompasses both an intimate and synthetic usage of the space by any single spectator.

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